Media | Publishers

Clients in this sector were:

ARD-Werbung SALES & SERVICES | AUTO BILD Group | Axel Springer Verlag | Frankfurter Rundschau | Gruner & Jahr AG | LexisNexis Deutschland GmbH | MDR Mitteldeutscher Rundfunk | RTL2 | Wolters Kluwer Deutschland | ZDF Zweites Deutsches Fernsehen

Axel Springer Verlag AG
Redaktion AUTO BILD

Date | Location:

2001 - Genève (10-years A1oE)
2002 - Genève
2003 - Genève
2004 - Genève
2005 - Genève
2006 - Genève (15-years A1oE)
2007 - Genève
2008 - Genève (last ceremony)

Highlight 2007:

Axel Springer and AUTO BILD award the automotive Award "Auto 1 of Europe" for the first time in six different categories of vehicles.


each ca. 11 months


Evening event

Target group:

Top international executives (Chairman Excecutives +) and advertisers in the automotive industry, representatives of the 24 AUTO BILD sister leaves

Number of guests:

each ca. 450 - 550 guests


Since 1992 awards AUTO BILD and his sister now twenty-four leaves on the last press day before the opening of the Geneva Motor Show the most prestigious international award in the automotive industry, the "Auto 1 of Europe" Award and an Innovation Award for outstanding technical developments.

Agency task:


The agency was established with the research of a centrally located and commissioned for the occasion suitable location in Geneva (the chosen location was optioned for five years).(the chosen location was optioned for five years).

2001 - 2008:

COMMPANY is charged each with the entire planning (creative concept), logistics and program design of the award ceremony. At the request of the client is implemented every year a new concept of space and presentation. This is the staging of vehicles 5-13 finalists and the winners will score in the foreground.

Organizational performance:
Creative Concept
overall organization
production Manager
production Assistant
artist selection
Selection of music + choreography
CAD planning
Hotel accommodation management (artists, crew, VIPs)
Guests and VIP transfers
security concept
Purchasing staff (hostess, cloakroom, driver)
Food & Beverage

From 2004:

Development + implementation of a sponsorship concept
obtaining sponsors
Subletting Location / secondary use

Show program | Entertainment:

Désirée Nosbusch (presentation)
Nazan Eckes (presentation)
Radka Kaspar (presentation)
Stage TV (artistry)
Lais Franzen (artistry)
The Brooms (dance choreography)
Till Pöhlmann STIX (artistry)
Stefan Zimmermann (artistry)
Boney M. (Showband)
The Golden Space Riders (Coverband)
The Divas (Coverband)
Four Peppers (Coverband)
4 2 C feat. Melanie Nandolf (Bar music)
GALILEO (Classical / vocals + strings)
StreetLIVE feat. Joe Whitney (Bar music)
Anna Maria Kaufmann (Sopran, Classic)
im Duett mit Piero Mazzochetti (Tenor, Classic)
Salut Salon (Classical Music Salon)
Giants Club (Coverband)
SaxAngels (Marchingband)
Fully Delight (GSong and dance performance)
Tr'espace (Diabolo)
Princesses of Violin (Classic-Pop)
Deidra Jones (Lounge Band)
Soul Melounge (Lounge Band)
DJ Jondal (Disc jockey)


Extensive stage backdrops
Furnishings / decor and floral design
Table and room decorations
Features such as cup holders, billboards, etc.Extensive stage backdrops

Event Technology:

truss Systems
stage equipment
Video Technology 16:9 projector / screen etc.
Video documentation (Betacam)
Production Macromedia points system
Including audio engineering show program
Lighting incl show program
Power supply / distribution


2002 COMMPANY mediated cooperation between the ASV and Mazda. Concept was the joint use of the premises rented by AUTO BILD, with the aim of sharing the costs.

COMMPANY received in 2003 after an invitation once again awarded the contract for the planning and execution of the event in 2004. This decided the innovative interior concept and presentation.

2004 initiated a collaboration between COMMPANY ASV and VW. Concept was the joint use of the premises rented by AUTO BILD, with the goal of cost minimization.

2006 celebrates two anniversaries Axel-Springer: 15 years of "AUTO 1 of Europe" and 20 years of AUTO BILD. Guests will find a completely redesigned environment with optimal communication capabilities. Technically true highlights media are used: whether a G-LEC, the latest from the field of lighting technology, or a 20 meter screen with hard-edge projection.

In 2007, the new presenter of the evening provided a further highlight of the event: the first time, Radka Kaspar more than 500 invited guests for the evening. Her attractive appearance and consistently charming presenting in six languages ​​additionally promoted the pleasant atmosphere of the entire award ceremony, and provided another highlight for both client and agency.

2008 COMMPANY staged for the AUTO BILD gala a double-Chair: Together with Radka Kaspar TV-presenter Nazan Eckes led by the event. Other highlights included numerous celebrities from the racing world, including former Formula 1 world champion Mika Hakkinen and the racer Paul Belmondo and Mattias Ekstrom.

This year, the publisher has set the event.